For $25,000 to $250,000, The Washington Post is offering lobbyists and association executives off-the-record, nonconfrontational access to "those powerful few" -- Obama administration officials, members of Congress, and the paper's own reporters and editors.

The astonishing offer is detailed in a flier circulated Wednesday to a health care lobbyist, who provided it to a reporter because the lobbyist said he feels it's a conflict for the paper to charge for access to, as the flier says, its "health care reporting and editorial staff."

The offer -- which essentially turns a news organization into a facilitator for private lobbyist-official encounters -- is a new sign of the lengths to which news organizations will go to find revenue at a time when most newspapers are struggling for survival.

Unsurprisingly the WaPo had no comment, though sources told Politico that the marketing flier "may be getting ahead of what the newsroom is prepared to deliver". According to this email sent to the newsroom staff today, that seems accurate:

Colleagues,

A flyer was distributed this week offering an "underwriting opportunity" for a dinner on health-care reform, in which the news department had been asked to participate.

The language in the flyer and the description of the event preclude our participation.

We will not participate in events where promises are made that in exchange for money The Post will offer access to newsroom personnel or will refrain from confrontational questioning. Our independence from advertisers or sponsors is inviolable.

There is a long tradition of news organizations hosting conferences and events, and we believe The Post, including the newsroom, can do these things in ways that are consistent with our values.

"Absolutely, I'm disappointed," Weymouth, the chief executive of Washington Post Media, said in an interview. "This should never have happened. The fliers got out and weren't vetted. They didn't represent at all what we were attempting to do. We're not going to do any dinners that would impugn the integrity of the newsroom."

Moments earlier, Executive Editor Marcus Brauchli said in a separate interview that he was "appalled" by the plan, and he insisted before the cancellation that the newsroom would not participate.

"It suggests that access to Washington Post journalists was available for purchase," Brauchli said. The proposal "promises we would suspend our usual skeptical questioning because it appears to offer, in exchange for sponsorships, the good name of The Washington Post."

Brauchli was the author of the email I posted above. This is good new but my sense is the damage from this incident will be more directed towards the business side of the Post rather than editorial. It just reeks of desperation, which is not exactly the best message for a newspaper to be sending at a time like this.